Strategy built for the unknown.

We embed when pressure is highest and clarity is lowest to architect the next wave of growth.

illum brought new market intelligence, analysis and actionable insights which allowed us to both level up our internal understanding of market dynamics and refine a go-to-market strategy and approach.

— Global Head of Music and Audio, YouTube

illum jumped right in and found ways to add valuable industry perspective, elevate and challenge thinking, and remain nimble in their approach. John and his team are personable, trustworthy, knowledgeable, and willing to roll up their sleeves.

— VP Operations & Strategic Planning, Condé Nast

Selected Clients

What We Do

Growth Architecture

Prioritized growth plans, clear positioning, and a sequence your team can execute.

Market Intelligence

A clear picture of where demand is heading, how large the opportunity is, and where you can win.

GTM Activation

Go-to-market plans with positioning, channel strategy, and launch timing built in.

Deal Acceleration

The right partners identified, a clear case for why they'll engage, and deal structures that close.

Selected Work

  • Sanrio Growth Architecture · Deal Acceleration
    Redesigned Hello Kitty's approach to digital licensing, securing dozens of deals and opening new categories of platform partnership.
  • The Oscars Market Intelligence
    Financial models and deal frameworks for a negotiation with no market precedent.
  • Warner Bros. Discovery Growth Architecture · GTM Activation
    An embedded team of operators executing across content production, analytics, and channel strategy.
  • Riot Games Growth Architecture · GTM Activation
    Audited the DTC ecommerce operation and delivered a restructuring playbook to align teams, processes, and best practices for the next phase of growth.

We're at our best when the problem is ambiguous and the stakes are real.

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